- Heston Blumenthal’s mince pies for Waitrose have been slammed online
- The chef’s pies contain only 27% mincemeat, about half of what’s in rival pies
- Waitrose blame the pies’ shape, saying they cannot fit more mincemeat in
He is known as the ‘Magician of Food’.
But Heston Blumenthal has pulled off his greatest trick yet – a disappearing act involving a mince pie containing barely any mincemeat.
The 51-year-old chef has raised eyebrows with his take on the traditional festive treat, with a pie containing just 27 per cent mincemeat – around half of those packed into his rivals’ pies.
Furthermore, the Heston From Waitrose’s Spiced Shortcrust Mince Pies With A Lemon Twist – described as four zesty mince pies made with spiced shortcrust pastry, richly fruited mincemeat, lemon curd and a zesty all butter crumble topping’ – are some of the priciest on the High Street, costing £3 for four, or 75p a pie.
Heston Blumenthal’s mince pies have been slammed for containing only 27% mince meat
In comparison, Sainsbury’s Taste The Difference Brandy Rich Mince Pies are £1.50 for six and boast 50 per cent mincemeat whilst Asda’s Six Mince Pies are just 89p and contain 51 per cent mincemeat.
Tesco’s six mince pies cost just £1 for six and contain 49 per cent mincemeat, and even Waitrose’s Essential Shortcrust Mince Pies are just £1 for six and have 47 per cent filling.
Last night, Waitrose yesterday blamed the pastries’ shape for the lack of filling, saying they are too narrow to accommodate more.
Not surprisingly however, peckish shoppers are less than impressed – and have vented their fury on various social media platforms.
One reviewer on Twitter insisted the ratio of pastry to mincemeat was too high, adding: ‘Mince Pie Review – Waitrose Heston Lemon Zesty. No enough lemon to justify calling it zesty, too much pastry to mince ratio overall a 5/10 – their clementine pies from 2015 were far better.’
Another wrote: ‘If the fillings are not mincemeat it is NOT MINCE PIE. We rule with an iron fist… already disqualified Heston Blumenthal’s offering for being insufficiently mince pie’, whilst one critic was less than impressed with the zesty twist, writing: ‘Heston’s Waitress Spiced Lemon Mince Pie … made my teeth itch for the first time ever.’
The celebrity chef’s Waitrose range has gathered something of a cult following since they announced their partnership in 2010.
Indeed, that year the pioneering cook’s £13.99 Christmas pudding, containing a whole orange, sold for up to £250 on internet auction site eBay. The Heston From Waitrose range proved so popular that a further 30 products were rolled out in 2011.
This year, the Michelin starred’s chef’s range with the supermarket included a retro-inspired Black Forest Panettone with Kirsch-soaked cherries, a Persian Christmas Pud, and Chocolate Truffle Cake.
Mince pies, which date back to Tudor times, were originally filled with meat such as lamb or beef, rather than a dried fruit mix as they are today.
They were also first made in an oval shape to represent the manger that Jesus slept in as a baby, with the top representing his swaddling clothes.
Yesterday a spokeswoman for Waitrose said: ‘With regards to the Heston from Waitrose Spiced Shortcrust Mince Pies, they are a narrower shape than a conventional mince pie and also contain a number of other ingredients including lemon curd and a crumble topping, which proportionately alters the percentage content.
Courtesy: Daily Mail Online