- The images reveal just how much popular chocolates have shrunk since 2012
- Tubs of festive Quality Street have reduced in size since 2012
- Terry’s Chocolate Orange has become smaller and more expensive
From Snickers and Maltesers to Quality Street and the much loved Chocolate Orange, many of the most famous chocolate brands have dwindled in size over the last five years.
It’s the curse of shrinkflation; the phenomenon which sees products remain the same price – or even become more expensive – even though they’ve been reduced in size.
In the past companies have blamed shrinkage on the rising cost of ingredients, arguing that shoppers would have to pay substantially more if the products remained the same size as they’d always been.
Now, new graphics reveal just how many of Britain’s favourite chocolate treats have shrunk over the last few years.
And some have become as much as 25 per cent smaller.
Terry’s Chocolate Orange has reduced in size by 10 per cent since October, and yet the price has doubled in the last year, from £1 to £1.95 at some stores. Meanwhile Quality Street tins have reduced from 1kg to a 820g tub first brought out in 2012, which then shrunk again to to 780g in 2015 – though larger tubs at 1.2kg and 1.5kg are still available. Nestle however has argued that this is not an example of shrinkflation as the price has decreased from £8.47 in 2012 to £7.74 today
Between 2,000 and 2,500 food and drink products have shrunk in size since 2012, data has revealed.
However the last year has seen more products than any other year shrink in size.
Many have blamed this rise in shrinkflation on the Brexit referendum vote, but industry experts say that the rising cost of key ingredients is the real culprit.
The reason why so many chocolates have shrunk is due to the high price of cocoa butter, and other ingredients required to make chocolate, which jumped by 40 per cent last year.
As a result, many companies have decided to make products smaller and keep them at the same price rather than retain the size and increase the price.
These graphics by MoneyGuru reveal just how much some of the most popular treats have shrunk since 2012 – and it may shock you.
Toblerones shrunk from 170g to 150g in the aftermath of the Brexit referendum last year, while Maltesers also dwindled to 103g from 121g earlier this year
Mars shrunk the size of Mars and Snickers bars to 45g from 58g in 2013 – a reduction of 17 per cent. Cadbury meanwhile shrunk the size of its Dairy Milk bars back in 2015
Cadbury took one Creme Egg out of the box in 2015 when US firm Mondelez took over the brand. Meanwhile the sixe of M&Ms shrunk to 140g from 165g earlier this year at the same bags of Maltesers and Minstrels did
Cadbury cut the number of Fingers in a packet back in 2015, while Twix bars have also quietly shrunk in the last couple of years despite remaining the same price
Courtesy: Daily Mail Online